Co Marketing Through search – Forthcoming Product developments to facilitate reseller funding We will introduce the audience to a planned suite of products that will bridge the gap between manufacturers and resellers to enable efficient SEM activity. Rather than an in depth product demo this will be more of a top-line view as a teaser to a full scale launch later in the year. Download the PDF of the slides: dominic2.googlepages.com
Telecom industry is one of the fastest growing industries in India and it has emerged as the showcase for Indian economic reforms. The tele-density in India has grown to 56% from a negligible 4% a decade ago. The Indian mobile industry’s annual revenue is around US $ 23 billion with the subscriber base of 630 million. While the customer base is increasing at 15-20 million every month, the industry is worried that it is not translating into revenue and profit margin. This is mainly due to a sharp decline in average revenue per user (ARPU) caused by reduction in tariff rates. Entry of new operators is further affecting the top line growth for the industry where the tariff rates have already hit the bottom levels.
The declining revenue trend has led the operators to look at new avenues for improving the revenue. Mobile VAS is now emerging as one of the areas which will provide huge opportunity to the telecom operators to improve the top line. Indian Mobile VAS revenue is today valued at .4 billion and it is projected to touch $ 4 billion in the next 5 years. With the launch of 3G and broadband services during this year, the industry experts project a substantial increase in the share of VAS revenue. It is evident from the fact that for operators like Airtel, while the ARPU is falling, the percentage of non voice revenue has shown a huge growth during the last quarter ending 31st March 2010. If these projections are achieved by the telecom operators, It will not be surprising if Mobile VAS revenue overtakes advertisement industry revenue during the next decade.
2. What is mobile VAS?
All services other than peer-to-peer calling come under Value Added Service in Telecom. This includes SMS & DATA services also. However as the industry is dynamic and growing, the definition of VAS changes from time to time. For example, many operators do not consider Peer-to-Peer SMS as part of VAS revenue since SMS as a product is now commoditized. Similarly data revenue is shown as a separate revenue stream by some operators.
Services like music, ring tones and games which are known as entertainment VAS, are very popular and have contributed significantly to the growth of VAS in India. On the other hand, services like news and information on bank account, real estate, education etc. are known as Info VAS. A third category of VAS which is emerging now is the M-Commerce VAS which allows customers to conduct transactions like banking and payment through mobile phone. These services are in a very nascent phase now in India.
The revenue potential of these three types of VAS depends on perceived value and practical value. The perceived value is based on the intangible benefits like emotional benefits. In the case of CRBT, the perceived value is much higher than the actual utility to the end user. Practical value on the other hand depends on the tangible benefits like the convenience and saving of time and money to the user. Currently the Indian VAS industry is driven by film, music and cricket based VAS which has a very high perceived value.
3. The VAS Value Chain
The VAS services are complex to handle entirely in-house as it involves huge capex and manpower resource. This led to the involvement of multiple entities like Content owner, aggregator, technology enabler in the VAS value chain.
In India Operators retain 60% of the VAS revenue, whereas the aggregator gets 25% and 15% goes to the content owner. In other markets like China, the operator gets only 20% – 30% and aggregators and content owners get higher share.
4. Challenges faced by the telecom operators
Lack of VAS education amongst the public is a major constraint, though recently we have seen operators making ad campaigns for creating awareness of Value Added Services. The high and mid customer segment as per SEC grid contribute to only 40% of the total mobile customer base in India. Balance 60% low end segment are using the low cost handsets which do not support the VAS. Even in the mid segment, it is only the youth segment which drives the VAS market growth in India.
The existing WAP portals need customization to make them more user-friendly. Speed of connectivity and lack of WAP enabled handsets also act as dampener leading to limited WAP usage.
Finally the current mode of selling VAS to the customer through auto dialers and SMS has got high nuisance value. Industry has realized this and making changes in their communication strategy. TRAI regulations also played a major role in bringing these changes.
5. Shape of things to come
We are in an era where the mobile phone is not just a communication tool, but it is also used as a clock, music system and a PC. Days are not far off when it is going to replace TV, newspaper and ATM card. Indian Telecom operators have realized that VAS is going to be the game changer, which will push the stagnating telecom revenue to the next level.
The I-phone launch in the Indian market has resulted in a major shift on the use of internet on the mobile. It is further strengthened by the new trend of setting up .mobi domain. Indian operators are setting up App Stores similar to the highly successful Apple App Stores, which is expected to provide useful applications for the Indian customers. The market is being flooded with fast and efficient Smart phones which will help customers to leverage the true power of Mobile Phone. GPRS usage is expected to go up significantly.
In India, VAS will see a lot of structural changes through consolidation and emergence of content aggregators and technology enablers. They will have a better bargaining power resulting in revenue shift from the telecom operators to the content aggregators.
Revenue share of entertainment VAS will come down from the current levels due to the growth of M-Commerce. M-Commerce has got tremendous growth opportunity in India. The services which would provide a boost to M-commerce in India are Mobile Marketing, Mobile Banking and Mobile Payment. A major step has been taken by RBI in issuing M-Banking guidelines. Mobile banking is the hottest area of development in the banking sector and is expected to replace the debit / credit card system in future.
Another major development expected is in the area of outsourcing. After outsourcing IT and network operations, Telecom operators are now planning to outsource the entire VAS management also.
To sum up, in the backdrop of declining revenue trend, VAS will emerge as one of the key revenue generating areas for telecom operators. They need to work on innovative solutions to capture this growing market, which will differentiate operators in this highly competitive industry. Mobile VAS will become more complex after the roll-out of 3G services like mobile TV, video conferencing and M-Commerce.
VS Moni is a finance professional with more than 13 years experience in telecom. The author can be contacted at vsmoni@hotmail.com
www.printermaker.com LC Printing Machine Factory Ltd is leading professional manufacturer which integrates research, development, production, marketing, trade and e-commerce. Our products include hot stamping machine, screen printing machine, pad printing machine, Heat Transfer machine, Heat Press machine, flame treatment machine, UV Curing Unit machine, Plate making machines and its other relevant peripheral equipments. With its more than two decades of hard working throughout our teamwork, the export volume has increasing 60 million RMB and it is still keep increasing rapidly at present! The products has been exported to more than forty countries such as America, Lithuania, Romania, Canada, UAE, South Africa, Turkey, Saudi Arabia, Russia, Spain, Egypt, Bangladesh Middle-east Country etc. Long Chang Printing Machine Factory Ltd is devoted to be the dominating printing machine exporter. We have professional technical department who are paying the key role on pre-sales and after-sales services. They provide the most up-to-the minute technology total solution for different printing process and requirements which are the value-added asset to our customers. Nowadays, she also has expended her line successfully to be the professional Printer. Through best utilize of its own printing facility, we provide worldwide customer the pad printing, screen printing, hot stamping, heat transfer, water transfer processing services. With the globalization and development of internet, Long … Video Rating: 4 / 5
The primary duty of an Ecommerce Manager is to plan and supervise a company’s approach to selling their services online to customers and businesses.
This role comprises of a number of responsibilities related to the development and ongoing evolution of a company’s web based strategies. An Ecommerce Manager will establish targets based on website design, marketing and logistics and it is their job to make decisions such as the optimum online catalog layout, payment method and online security. These targets will be met with coordination from other departments to encourage the most efficient passage from website purchase to customer delivery.
The ability to implement plans clearly and efficiently is one of the main responsibilities but equally as important is the upkeep, maintenance and constant improvement of these plans. Keeping up to date with sales statistics and having the ability to analyze all internet traffic coming through the company website is essential in order to extrapolate data which can be used to show where improvement is needed and where objectives have been successful. With this data, the Manager should be able to prepare extensive reports on a wide range of issues which can be used by other departments to instigate new ideas. Similarly, spearheading SEO campaigns is another key skill required to determine the ease of use of the website.
An Ecommerce Manager will take responsibility for the Web Development staff and ensures the communication between those staff members and other departments is flawless. Excellent management of the sales team is also a requirement.
Level of education required
An Ecommerce Manager will require at least a bachelor’s degree in business, computers, marketing or a related field. In some cases a master’s degree will be necessary.
Technical knowledge and experience is also needed in a number of computer programs such as C++, HTML, Java, JavaScript, CSS and SQL.
Career Path
Often, potential Ecommerce Managers are required to work their way up through a company having started working in related roles such as marketing, web designing or marketing analysis. After gaining experience in one of these fields it is likely the employee will then be able to move up to Ecommerce Management as an expansion of their duties. Once established within that role it is possible to move up to senior management whereupon salary will increase to high level. Companies are also known to bring in employees from the outside to fill this role and providing the requisite experience is acquired this route is a possibility.
Summary
When discussing the <a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”"http://www.esampleresume.com/E-Commerce Manager.htm”>Ecommerce Manager Resume</a>, the key skills to this role are the abilities to think creatively, implement and execute plans efficiently, be well versed in web content and be able to analyze data related to the web. The applicant must possess the minimum of a bachelor’s degree and have experience using required computer programs. Excellent management skills are also a must and once an individual’s foot is firmly on the career ladder it is very possible to move up to senior management.
Learn more about a typical Ecommerce Manager Resume by visiting <a target=”_new” rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”http://www.esampleresume.com/E-Commerce Manager.htm”>http://www.esampleresume.com/E-Commerce Manager.htm</a>
UberPOS (www.uberpos.com) is a brand new, open source point-of-sales system built on top of the Drupal Content Management System (CMS) and Ubercart, a popular ecommerce Drupal module. It provides an interface for cashiers to easily add products to a customer’s order, as well as remove them, accept payment, cancel entire orders and print receipts. It currently is being tested, and works well in a shop with a single cash register. Video Rating: 5 / 5
Magento DataFlow – a flexible data exchange engine.
Let us begin by understanding the meaning of ecommerce solution. Ecommerce stands for electronic commerce. Ecommerce can broadly be defined as the use of electronic networks to exchange information, products, services and payments for different commercial and communication purposes between individuals and business organizations..
Internet is elementary and indispensable tool for ecommerce business nowadays. In consumer market, ecommerce business is pertaining to buying and selling products. But in corporate sector, ecommerce business has played a crucial role for communicating and collaborating with business partners.
To be at par and stand competitive in this evolving business industry, a business must be able to adapt itself with the evolving demands in technology. Most of the business transactions are being done online. To address this important issue, we have a solution in store — call it ecommerce. Coming to its reach and extent, ecommerce solutions allow customers and business owners to buy or sell out their products worldwide. Ecommerce business can be conducted from any nook and corner of the world. Ecommerce business can be conducted 24/7. But there is much more to ecommerce solutions than simply being a tool for purchasing goods and services electronically.
Ecommerce has leveled the platform for all business entities around the globe — be it, small- or mid-sized business houses to large corporate ones. Here we can easily say that ecommerce is a convergence of various technologies and these technologies are a basic driving factor for the exponential growth of ecommerce solutions.
* Concentration of online activity for particular business.
* Getting qualified traffic from consumers.
* Converting visit to your website into business
* Great ROI (return on investment)
Talking of its domain, ecommerce web solutions also entail a list of services enumerated as below:
* Ecommerce web design
* Ecommerce software solution
* Ecommerce content management
* Ecommerce shopping cart software
* Ecommerce website development
* Ecommerce package
* Ecommerce solution
In today’s technology-driven times, ecommerce solutions serve businesses worldwide. Various diverse organizations globally are being served by exclusive ecommerce website design and custom software development. This includes the design and development of an entire ecommerce website along with a database of products, product information and product search, order processing and payment systems, etc.
Ecommerce solutions are designed with the sole objective of benefiting your business by:
* Increasing sales revenue
* Improving client service
* Strengthening brand image
* Reducing operational expenses
So by now you must have got a clear picture of ecommerce solutions. And you must have also realized that ecommerce solutions are always available at your service for minimizing the time for marketing, grabbing customers and achieving unparalleled and optimized growth.
Be ready to get hold of success with ecommerce solutions!
Smita is the author of Decode the basics of ecommerce solution She is veteran writer in IT field. She writes for Broadway InfoTech. Find out more resources on e-commerce solutions please visit: Broadway Infotech
www.WorldwideBrands.com. ‘Shipping Tips for Online Sellers’ video series. In video Tip 8, UPS covers one of the biggest issues that every online merchant has to deal with – Free Shipping. Whether or not to offer Free Shipping becomes an even more important question as the Holiday selling season approaches. Online shoppers love Free Shipping and many Internet retailers use this tactic to promote sales, but it is not always a cost-effective sales tool for the home business or small Internet store. Find out how to determine if offering ‘Free Shipping’ is right for YOUR ecommerce website’s bottom line. This UPS Shipping Tips video series tackles the common packing and shipping issues that come up when you sell products online, and gives practical tips and advice for streamlining your e-business’ shipping process.
Carthage ABC is a US based web agency providing its services to Africa (Kenya, Uganda, Tanzania, Cameroon, Zambia, Namibia and more), America (North and South) as well as the Middle East. Our prices are the most affordable in the world market and we provide high quality web design, emarketing, as well as free domain names, hosting and much more!
Nobis Hotel Selects TRAVELCLICK® As Its Ecommerce Technology Partner
TRAVELCLICK®, the market leader in hotel ecommerce solutions, has announced an agreement with Nobis Hotel, Stockholm’s first contemporary luxury hotel, to provide a complete suite of TRAVELCLICK products including distribution, business intelligence, and digital agency services. Originally opened in 1899, the iconic building has been completely refurbished and is scheduled to open as a hotel on … Read more on Hospitality Net
ColdFire Brand to be Featured on the Discovery Channel
CLEARWATER, Fla. — OmniReliant Holdings, Inc. announces that OmniResponse, Inc., the wholly- owned consumer products enterprise of OmniReliant Holdings, Inc., has gained accelerated growth of its ColdFire brand with the execution of new distribution agreements, vendor agreements, retail sales orders along with sales made on its website at www.buycoldfire.com. Read more on GlobeNewswire via Yahoo! Finance
Interview with Nishanth Chandran, Executive Director, E Billing Solutions Pvt. Ltd, Chennai (www.ebs.in), August 27, 2009, 7.30 am (Nageswara Rao Park)
ET Insight, a news feature show that provides an in-depth, objective analysis of current issues and also serves as a platform for debates and discussions, only on Economic Times television (ET NOW) Video Rating: 0 / 5
The Six Rules Of Copywriting And Design For Successful Ecommerce
What are the secrets of converting visitors into customers? Most ecommerce sites that struggle to convert suffer from the same half dozen minor problems. If the site is selling something that people want, at a price they’re willing to pay, some simple copywriting or design adjustment can make a big difference.
So here goes – the six things you must do to give your ecommerce site a chance:
1. Make sure it’s obvious what the site is about. On your home page you need to spell out what your business offers in the clearest, plainest English you can muster. Don’t write huge blocks of text. People just skip them. Don’t omit copy altogether, because copywriting is central to any successful sales strategy. Four or five sentences, right in your visitor’s line of sight, should do the job. If you can’t sum up your offer in that many words, it’s not a good offer. Top tip: focus on benefits, not features.
2. Don’t be coy about cash. Once your prospects understand your offer they’ll want to know how much it costs. If you hide prices on an inner page it looks like you don’t have confidence in their value. If you’re offering a service and you can’t be precise about costs, at least try to give visitors a rough idea, maybe in the form of examples from previous projects. Prospects like to judge value at the same time as they judge quality.
3. Focus on customer care. You can’t automate this. Top tip: encourage visitors to communicate with you. Even if they don’t, they’ll go away with the impression that you care. Top tip number two: if it’s practical, always list your phone number on your site. This is important if you’re selling services – talking on the phone is more efficient and personal than email.
4. Have a site that looks good. Visitors respond less to the details of a site than to the professionalism of its design. If your site looks as if you’ve spent time and money on it, they’ll assume you’re running a serious, competent operation. A site that looks cheap will struggle to sell gold at a dollar a bar, because visitors won’t take it seriously. If in doubt, ask around for objective opinions from people who don’t know you personally: web design forums are great for this.
5. Focus on user experience. Make sure your site is easy to navigate. All main sections should be clearly linked from the main page and the information architecture of the site should be logical. Look at your access logs. Are there any “dead end” pages which a lot of visitors are bailing out of? If so check to make sure they are clearly linked to the rest of the site. Top tip: plan the structure of your site on paper before you start the design, rather than doing it on the hoof. If you ran a construction firm you wouldn’t design buildings as you went along, would you?
6. Give them a free lunch. We’re living with Web 2.0 now. Users expect something for nothing. A site that is purely mercenary may make sales but it won’t generate as much repeat business as a site that gives its readers something for free. Articles, a blog, product reviews, price comparisons, cool photos, cool links, Flash games – all make great freebies and keep visitors coming back for more.
OK: now it’s time to make sure your site checks out. If you’ve got a good product at a good price and you follow the advice above, then as long as people are actually arriving at your site you will make sales.
Bill Hilton is a freelance copywriter and internet marketing consultant. Focusing on small to medium enterprises and entrepreneur support, he has clients all over the world. Visit his site and blog at http://www.billhilton.biz
The Four P’s of (Search) Marketing
Search Marketing isn’t all that different than traditional marketing. And, just like the physical market, you have a plethora of vehicles from which to choose. Optimizing your efforts can get a little confusing, so look to the traditional Marketing Mix to help a bit. P Number 1: Product The end-result. In the Internet world, we’ll call [...] Check out the SEO Tools guide at Search Engine … Read more on Search Engine Journal
Interspire Ranks No. 633 on the 2010 Inc. 5000, with Three-Year Sales Growth of 480 Percent
Ecommerce software developer also ranked 44th fastest-growing software company in the U.S. Read more on PRWeb via Yahoo! News
Overlay.TV and MarketLive Enhance Video Shopping Platform for A/X Armani Exchange
Breakthrough Clickable Video Technology Allows Retailer to Monetize Video Content on eCommerce Website OTTAWA and PETALUMA, CA , Sept. 1 /PRNewswire/ – Overlay.TV, the leading video commerce provider for online retailers, and MarketLive, Inc., the leader in eCommerce software and solutions, today announced that joint customer, Armani/Exchange, will implement Overlay.TV’s clickable video on their … Read more on PR Newswire via Yahoo! Finance
